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Simple, achievable results with PR Habits
4 Small PR Habits = Big Results
To be successful at public relations, you don’t have to be best friends with a journalist, have invented the coolest new gadget in the world, or be the ultimate expert known to humankind. What you need, really need is consistency. When going to the gym, you don’t go from weak to strong overnight. It’s consistently showing up and putting in the work when you’ll start seeing results. Here are a few habits to do everyday that can add up to big PR wins over time.
10-Minute-a-Day PR Plan
1. Scan the News
What you’re looking for:
Hooks that grab your attention. Study how those headlines are written so you can use similar formulas when writing your own pitches.
Journalists that cover the beat where is best fits your message. Notice what they are writing about and their style.
Trends are popping up. Keep a note of anything that speaks to you.
Your Google Alerts. Is there anything out there you can comment on? Any story ideas come to mind? If so, take time and explore the possibility of pitching.
New Contacts. If you come across a new journalist, publication, podcast or newsletter that could be a potential contact, add them into your media list right away, before you forget.
Since you’re signed up for HARO, SOS, Qwoted, or Podcast Guest, (or should be) do a quick daily scan of those sources to see if you are a fit to reply. Follow the reporter’s directions carefully, and NEVER USE AI to write your reply. You are the expert, not AI. They want a real human to give quotes.
Do a daily scan of DM’s and reviews to show you are present and responsive.
Respond to all reviews and relevant social comments.
Share one helpful thing on social (tip, FAQ, how-to)
⏰ Time Saving Tip: Have your template responses ready to use for reviews.
Did a customer tell you how you’ve helped them overcome a problem?
Was there a lesson learned?
Did something funny happen?
Are “boring” numbers actually telling a story? (i.e. Did you see an increase of x when y is present?)
Use these captured stories as inspiration for PR pitches, social posts, talks and more. People remember stories.
4. Connect — Make it About People
Follow a journalist on social media and comment thoughtfully on their stories. (don’t stalk or pitch) Journalists appreciate followers and thoughtful comments. This may make it easier in the future for a pitch to land.
Send a short note to journalist, business partners, creators, podcaster, etc. if you genuinely appreciated something they said, wrote, or did.
These are some small, easy frequent tasks that you can accomplish, and they can lead to some good PR wins!
“First you make your habits, then your habits make you.”
Do this now: Check your asset bank. That means all of your photos, logos, testimonials, stats, or case studies that you could use to support a future story or press release. Make updates so they are easy to find and clearly labeled.
Term to Learn
Owned Media is any online property owned and controlled by a brand, such as a blog, website, or social media channels.
FAQ
Q: When I get coverage from a publication, is that it?
A: No way, it’s just the beginning! You’ll want to repurpose that coverage. Share it in your newsletter, on your social channels, add the win to your press page, get it framed and hang it on your walls!
Get PR techniques from recent news.
Newsworthy
Happiest Place On Earth is Shaped Like a Boot
Italy was named the happiest destination for American Travelers
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I love it when companies gather data and use it to get publicity.
The pros at Attraction Tickets did just that. Here is their 2026 Travel Trends Index. They used a variation of data sources like “2025 booking data, real-time travel behaviour, and our internal insights on key locations” to make the report.
They most likely pitched different outlets with the most appropriate/interesting data for that publication. Of course they provided links, quotes, photos and all the relevant information for the journalist. They also made sure the experts were trained and available for interviews.
Why does providing data work? It makes the journalist’s job easy, it is interesting, and it informs with facts and figures, since data can tell stories.
✍️ Key PR Takeaway: Most of us can’t afford to hire someone to find data for us, but you can use different sources to put together your own data and pitch a story.
Useful PR Resources.
🧰 TOOLKIT
Podcast Guest
This is a free tool where you can find guests for your show, or get booked as a guest on podcasts. This is a great free resource to use, especially when you’re just getting started in podcasting, and I still use it all the time.
You’ll get two emails weekly. They have a list of featured guests (this is a paid option) and also a list of podcasts looking for guests. The paid version can set up a one-sheet for podcast booking.
Attention Seeker of the Week
Asher
4 months old baby Asher, has wiggled his way into the hearts of his foster family, who are now his furever family. This little ball of cuteness and mischief is a big fan of chasing his tail, making biscuits while sleepy, and to get lots of attention he has been known to chew on a wire, or two, or three, or four. Asher’s human dad is the chief panda or some call him managing director at smartpandalabs.com a technical marketing agency.
I would love to feature your furry attention seeker. Reply to this email with a photo and more about your pet and what they do for attention.
Apologies for the day delay in getting this out. The below-freezing weather in Florida is has slowed my typing! Hope you’re staying warm.
Until next week, keep your shades on and stay cool.
Your fellow Seeker,
Keren
🕶️
