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- Why you need a Press Page
What's in store for this edition:
Press Page - What, why and how answered.
Why You Need a Press Page
I love talking about press pages. It’s a great way to take your brand and website up a notch. It’s a very professional touch when you have one. It sends the message to reporters and journalists you take getting press seriously.
So what exactly is a press page?
A Press Page is page dedicated on your website to provide journalists, bloggers and media professionals with all the essential information they need to cover your brand and story. It is also a place to show prior news coverage, and other resources in an organized and accessible format. It will be different than the rest of your site, since it tailored to media inquiries.
Why have a press page?
Credibility and Official Messaging: By displaying media mentions, awards and recognition, its shows you are a credible source of information. It is an official outlet for messages and facts that come from your company, organization or personal brand.
Make journalist’s job easier. I say it once I’ll say it again. Make journalist’s job easier by any means possible. The Press Page presents accurate information about your company, and can save them time and effort. Thus, they will come back to you again for a future story because you made yourself unforgettable.
Boost Media Coverage: Because of having these resources readily available, you can increase likelihood of being featured in articles or stories without direct outreach. It’s happened multiple times with my clients. Press begets press.
Improve SEO: By featuring links to third-party articles and press releases, this helps to boosting website ratings and organic search results. All this means more attention for you.
Essential Items a Press Page Should Include
✅ Links to recent news articles featuring your company
✅ Recent press releases (if applicable)
✅ Biography of key staff (e.g., CEO or leadership team)
✅ Fact Sheet with essential company details
✅ Awards or recognitions received
✅ High-resolution brand assets (logos, product images, headshots)
✅ Contact information for press inquiries (at least email, phone number if possible)
✅ Highlight stories of people who have benefited from services (especially good for nonprofits)
Where should it go?
Link in Footer Navigation Menu: This is the first place journalist will look for it at.
Main Navigation Menu: If you want it to be highly visible, placing it in the header or main menu ensures clients or customers will be likely to look at it.
Examples of Press Pages
Etsy has a press page who’s format I often get inspiration from. Notice these features that I like:
Easy to find contact section.
Facts and figures
Press Releases
Brand Assets
Zeno’s is a delicious taffy maker with a sweet press page. Here’s what I like about it:
Shows gratitude to members of press
Viewers, including clients, can see recent news articles
Fun fact sheet - because the company is candy, and that’s fun!
Biography
Press Release section
I hope to see your Press Page up and running soon! And as always, let me know if you need help with yours.
“If you have the power to make someone’s life a little easier, DO IT.”
Do this now: Gather the items you need for a press page.
What items am I missing?
What facts about the company are good to have?
Next Time: Press Kit and Media Kit what’s the difference? And when do you need one?
Term to Learn
A Newsroom on your website is different than a press page. A newsroom is a set of pages on your website dedicated to press. It may feature multiple language sites, search tools, local newsrooms for different markets.
Get PR techniques from recent news.
Newsworthy
Dubai Chocolate Boosts Tourism
Who knew that pistachio butter, chocolate and knafeh, a a traditional Arab dessert made with spun pastry dough, could boost a city’s tourism? Thanks to the Dubai chocolate trend, bookings for this destination have increased.
PR lesson: This type of press is called reactive PR. Notice the article is about chocolate and the city of Dubai. So maybe you might think they would have interviewed a chocolate maker, or official from Dubai. Instead they interviewed a Luxury Holiday Provider. Their clever PR agent, or in-house PR team came up with the story idea.
How did they do it?
Essential PR strategy:
Monitor news trends.
Act quickly and be timely.
Provided expert commentary.
Pitch a story idea to the right reporter.
💫 Pro Tip: Reporters will be inclined to go with your story idea if you have supporting data. Please note in the story, the data that the travel provider stated.
Learn from others.
100% Cool : 0% Cringe
Anniversary Celebrations, Unveilings, Grants and the Lessons I Learned
Orlando-based Hebni Nutrition Consultants has lots to celebrate so far this year. In addition to celebrating their 30-year anniversary for the nonprofit organization, the Fresh Stop Mobile Market is also celebrating its 10-year anniversary and a new Fresh Stop Mobile Market being unveiled thanks to a $750,000 grant from Sprouts Healthy Communities Foundation.
With so many stories to tell, sometimes it’s hard to know which one to highlight. How interesting it was to see how the Spectrum 13 News reporter, Julie, told the story. She focused on people, and the story of who benefitted from the efforts of the nonprofit organization to tell a bigger story that would touch hearts and make a lasting impression.
Some Essential PR Strategies That I Used:
Press Releases
Press Kit
Quick responses to all inquires and prompt follow-up for all needs
On-site Support to reporter and photo journalist while filming two different activities
✍️ Key PR Takeaway: One big lesson I learned was to tell the story by highlighting the success of a person. A reminder not to forget the human element when telling stories.
Useful PR Resources.
The Attention Seeker comes to you via Beehiiv, this week’s tool of the week.
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They are a great tool for communication and marketing because they allow businesses to directly engage with their audience, delivering personalized, valuable content, with trust and loyalty as a bi-product.
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“Beehiiv offers a huge value compared to MailChimp or Constant Contact.” - Larry, AttnSeek technical advisor.
Free emails and free website, its a great deal, and it feels like Beehiiv is investing in your success, so I’m still on free plan. Help me grow by telling your friends to come learn. I wait till I grow to their paid plan.
Attention Seeker of the Week
Mommy and Abrazzo, 100-year-old Galapagos tortoises at the Philadelphia Zoo have become first-time parents. The zoo plans a public debut of the hatchlings on April 23, as well as a naming contest. These critically endangered species need all the good attention we can give them!
Dubai Chocolate? Have you tried it? I just tried a cake take on it - it didn’t disappoint!
Until next week, keep your shades on and stay cool.
Your fellow Seeker,
Keren
🕶️
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