What's in store for this edition:

• Press or Media Kit

  • What is a press kit?

  • What is a media kit?

  • Key Differences

  • Where to Place Your Kits

• Newsworthy: Tips for parents to stop financially supporting adult children

• COOL or CRINGE: Space Travel + Girl Power = Super PR Stunt

• TOOLKIT 🧰 — PodcastGuests.com

• Attention Seeker of the Week 🐶

Press Kit or Media Kit

I’ve often seen the terms “press kit” and “media kit” used interchangeably. Are they actually interchangeable? How should you use one, and when do you need one? And how does it all relate to a press page?

What is a press kit?

A press kit is a collection of materials designed to provide a journalist with all the necessary information about a company, individual, product, service or event. It usually includes press releases, fact sheets, biographies, high-resolution images and contact information.

What is a media kit?

A media kit is a collection of materials and assets designed to promote a brand to audiences beyond just journalists, including influencers, bloggers, and potential business partners. In addition to traditional press kit elements like press releases and company overviews, media kits often include branding assets (logos, taglines), audience demographics, testimonials, social media statistics, and case studies. The goal is to showcase the brand’s value and make it appealing for collaborations or media coverage.

Key Differences

• A press kit focuses on traditional media professionals like journalists and editors. It includes press releases, high-resolution images, biographies of key staff, and contact information. It’s primary goal is to facilitate media coverage about your company.

• A media kit focus is on influencers, bloggers and potential collaborators. In addition to traditional press kit elements, it will also have media stats, videos, branding guidelines, audience demographics, and advertising opportunities. Often it is used to attract sponsors or advertisers.

Knowing your target audience and your purpose will help you decide whether you need a press kit or media kit.

So while the terms press kit and media kit are often interchanged there are key differences.

Where to Place Your Kits

Press kit location:
In addition to recently covered media pieces, a press page will have a the press kit, or all the information from the press kit. Journalists usually look for a link to this page in the footer of a website.

Media kit location: Often located in contact or collaboration page. Include a link to your media kit there. For brands targeting influencers and digital creators, adding a link to the media kit in social media bio can increase visibility.

For both kits:

• Make sure kits are well-organized and easy to navigate with clear headings and download options.

• Use SEO friendly labels like “press kit” or “media kit” to make them discoverable through search engines.

• Keep them updated with current assets, stats, and contact information to maintain relevance.

Do this now: Decide if you need a media kit or press kit. Make a list of what you need for your target audience and your purpose and start working on it. If you collect one item a day, you’ll have it ready in no time at all!

Get PR techniques from recent news.

Newsworthy

Tips for parents to stop financially supporting adult children

Studies find 50% of all parents with children 18+ provide them with financial support in 2025 with an average amount reaching a three-year high of $1,474. Also found was working parents contributing 2.3 times more to their adult children than to their own retirement account each month.

Recently a reporter came to me with this idea he had for a story and wanted to interview my client about it. That is every PR person’s dream come true. But how can you take a study, industry, trend or other report and pitch a reporter for possible coverage?

Essential strategy:

• Find an angle that would fit to the outlet’s audience

• Find the correct reporter to send a pitch email

• Have data and facts easily referenced for reporter

• Pitch soon after study or report is published

💫 Pro Tip: When you have an established relationship with a reporter it is more likely that they will open your emails or use you as a source. That means they may have an idea for a story but need an expert, so they will look to you you since you’re already a trusted source.

✍️ Key PR Takeaway: Keep up on industry reports, trends, and studies. Use these as sources for story ideas.

Learn from others.

100% Cool : 0% Cringe

Space Travel + Girl Power = Super PR Stunt

All-female space crew launched into space on Monday, returning safely.

Now this is what I call a PR stunt. Of course, most of us don’t have the budget for rocket ships or celebrity endorsements, so what can we learn?

First off the ladies we’re glammed up. Many were watching so attention was given to how they would look. From their custom-made suits, to hair and makeup being on point, they captured the attention of millions. They did extensive press before and were always looking professional. For the space flight they were also looking beautiful. When you’re on the camera or speaking in front of people, take care that what you are wearing doesn’t distract from your message. It shows respect to the listener that you cared enough to put effort into how you look.

Blue Origins chose carefully the women that would be ambassadors for this event. Each woman had a different message to convey, which was conveyed in their style, but all in harmony with Blue Origins brand values. If you have ambassadors, employees or anyone representing your company, make sure they know your brand’s values and key messaging.

Useful PR Resources.

🧰 TOOLKIT

PodcastGuests.com

This is a free tool where you can get booked as a guest on podcasts or find guests for your show. This is a great free resource to use, especially when you’re just getting started in podcasting, and I still use it all the time.

You’ll get two emails weekly. They have a list of featured guests (this is a paid option) and also a list of podcasts looking for guests.

Attention Seeker of the Week

Dubstep, an exotic short-hair cat, what he lacks in nose size he more than makes up for in personality. This flat faced big eyed kitty loves to tap your leg when he needs something from you. If that doesn’t work, then his deep meow will definitely capture your attention.

Can we feature your attention seeking pet?

I had a wonderful weekend and hope you did too! 🌝

Until next week, keep your shades on and stay cool.

Your fellow Seeker,
Keren

🕶️