Below is a free recipe for a presentation that won’t be easy to forget.

Meaning: Within the first minute or two, your audience should know what you're talking about. 

Method: Use powerful opening statements, questions, or thought-provoking illustrations.

Reason: Capturing and holding attention will make your efforts worth it. Your audience will be engaged from the get-go.

Meaning: It’s about your audience, their needs, thoughts and desires, not your own.
Method: Show empathy. For example, if they’ve recently experienced a challenge, acknowledge it and approach your presentation as a solution-oriented discussion.
Reason: The audience will be more open to new ideas and calls to action when they feel understood and valued.

Meaning: Encourage the audience to break free from a conventional way of thinking and try something new.
Method: Present unique ideas or suggest alternative solutions to familiar problems.
Reason: If your aim is to make a lasting impression, innovative thinking is a key.

Meaning: Having or displaying a humble assessment of one’s worth or significance; not being arrogant or self-important.
Method: Recognize the support you’ve received from others, and how you couldn’t have done it on your own.
Reason: A beautiful way to make your relatable and genuine. Keeps you connected to reality. It makes your presentation impactful. No one likes a braggart. Do you?

Meaning: To communicate in a way that reflects your true self, values, feelings, and beliefs.
Method: Speak with conviction, not with egotism.
Reason: Authenticity builds trust. Arrogance is a huge turn-off, you’ll lose your credibility and your audience.

Meaning: Simplify. Got lots of numbers and data? Put it in a fact sheet, not a presentation. That’s boring and complex. 

Method: Avoid phrases like: “in all honesty” (What, you weren’t honest before?), “Alright then,” and other words that don’t convey any message.
Reason: Your presentation might become a snooze-fest if you lose people in the data or with lots of unnecessary words.

Meaning: Reflect the audience’s style or values in your presentation.
Method: One way is to align your attire, graphics, and language with their preferences.
Reason: Mirroring builds rapport and makes your audience feel comfortable. Adapt to their responses and reactions.

Meaning: Can you infuse a little humor in your presentation? Light humor or irony can add interest. 

Method: Use humor that’s tasteful and fits the context of your presentation.
Reason: A bit of humor can break the ice and you can use that ice in your cocktail. See what I attempted there?

Meaning: The very last words you say need to be a compelling statement, a call to action, or an anecdote.
Method: Wrap up with a brief, clear summary of your main points.
Reason: Get this right because it may be the last thing they remember of your whole presentation.

I can’t wait to see your next presentation!

Do this now: Do you have a presentation coming up? Answer these questions.

Get PR techniques from recent news.

“47% of the U.S. 12+ population has listened to a podcast in the last month, up 12% year over year; 34% of the U.S. 12+ population has listened to a podcast in the last week, up 10% year over year.”

We’ve seen the use of podcasting to spread a company or persons message increase dramatically. These online talk shows aim to entertain and inform.

Essential strategy for getting on a podcast:

💫 Pro Tip: Use podcast research tools to make you job faster.

Key Takeaway: Podcasting can provide a unique way to humanize your company or yourself, and connect with a large audience.

Learn from others.

Racist test messages, were sent nationwide to black Americans.

A mobile provider, Text Now, allows people to make phone numbers for free, said it found one or more of its accounts were used to send these terrible text messages. In a statement they said this is "in violation of its terms of service" and they disabled the accounts within an hour of discovering the misuse.

✍️ Key PR Takeaway: If you find your companies products or services involved in a gross misuse, promptly fix the problem, make a public statement, and be empathetic.

Useful PR Resources.

One tool that gives you a short list of journalists that are looking for sources, or experts like you, to share their knowledge is SOS - Source of Sources.

How it works: After you signup, you’ll get a few emails daily with the requirements the journalist has. This can be helpful for scouting out a story that could fit for your brand, business, or organization.

Important note from the owner: “ONLY REPLY IF YOU ACTUALLY HAVE SOMETHING PRODUCTIVE TO ADD. If you pitch a reporter off-topic, even once, and it gets back to me, you’re gone. No exceptions, no appeals.”

Fun Fact: Many people are familiar with HARO. The current owners of HARO just shut it down last week. However, the creator of HARO has made this email subscription list, and it’s free.

Dewie, a 2-1/2-year-old chihuahua/dachshund mix, attention seeking fur ball is full of energy, spoiled, and loves everyone.

If people aren’t around, he gets anxious, and he’ll let you know when he needs serious play time with a growl.

Okay Dewie, you 6-pound, people loving, sunbathing, treat-seeking ball of life… we see you.

If you want to meet Dewie, he sometimes can be found greeting customers at SkinCeuticals SkinLab Winter Park.

Do you want your furry attention seeker featured in a future episode? I’d love to meet them!

Lots of new attention seekers joined us this week. Welcome 🤗 and thank you!

Until next week, keep your shades on and stay cool.

Your fellow Seeker,
Keren

🕶️