Recently I sat down with Attention Seeker reader, Alexis Scott, and learned how she’s been quite the media maven by putting forth the strategies that I’ve outlined throughout these series and getting published.

I hope her story inspires you to carve out the time and promote yourself.

I’m a realtor in Chattanooga, Tennessee for 9 years, I’m in the top 3% and sold about 300 homes. I went to school and got a degree in public relations, but never used it professionally. I became a realtor instead.

To be honest I had lost track of PR in my business. I had this education of PR and what it can do, but I wasn’t doing it. It had changed so much since I was in school. However I’ve been able to get reliable information from you in terms of what list to sign up for, what subscriptions to have, and keywords to get alerts for. Since I started using the advice I received I have had three of my articles been published and I’ve seen an increase in my profile views and website clicks. It’s a easy way to show clients that I’m a expert in my field.

It’s easy to lose track of all the things that you need to do to promote yourself. One of the simplest things is actually the hardest thing to do. That is to record and take content, and then deliver that content in a way that is valuable to people.

Finding time to write articles, put all your thoughts together in a way that going to be easy for people to understand is a challenge and takes time, but is totally worth it.

For me, if you focus on staying true to your expertise and the type of client your looking for, that helps with these challenges.

So even though I had this background in PR, that was 10 years ago, a lot had changed. It was all about press releases and very media focused. Whereas now you have opportunities to connect on a much wider scale through different outlets and methods. I’ve learned how to do that. Go just beyond media, but how to communicate.

Before this interview I also read the episode about podcasting so I knew what and how to prepare.

The simple answer is providing a great experience and going above and beyond. But the practical thing I like to do is reward behavior. What I mean is if I get a referral or even a text that says I passed along your name to a family member, I will always send a thank you note and gift because I’m appreciative. So if someone thinks of me and recommends me, then I reward that.

As a realtor I’m really passionate about home ownership, and home ownership being achievable. We did a spring soiree this year where we raised $5,000 towards Habitat for Humanity. They have a financial literacy program and sweat equity program where they work on their home and learn about financial literacy and caring for a home. This is an educational process which is the biggest success point to get people to continue home ownership and build wealth.

For the whole story watch the interview here:

Thanks to Alexis for sharing her story! I’m always excited to hear how tips and strategies from Attention Seeker has helped people tell their story and get the notice they deserve.

Get PR techniques from recent news.

Press Gazette exposes over 600 published articles featuring advice from non-existent experts.

💫 Pro Tip: If you claim to be a professional, be one. Have real head shots taken. Have real videos of you doing work. Give a speech and post it. Be interviewed and post it. Have a website. Have a verified LinkedIn and other social media accounts. Have a media page or a press page linked on your website. All of these tools will help a journalist to verify you are real.

Journalists need real and reliable sources and they will no doubt be extra diligent verifying these sources in the coming months and years.

Useful PR Resources.

Writing a press release can be quite a challenge if you have never done it before. Let Reportable’s Reportabot free AI Press Release Assistant powered by ChatGPT give it a go for you.

I gave it a try and it worked great! I found it to be very intuitive, easy-to-use, and thorough.

Of course, there were a few small rewrites that were needed, but that is to be expected. Anything written by AI needs to be thoroughly edited.

I would definitely recommend this tool if you need to write a press release but wasn’t sure how to do it yourself. It can be a good learning tool too.

There is a cost to publish your press release, which starts from $99 and goes up from there depending on your needs.

Meet Nugget, the 9-year-old Corgi from Chattanooga. When he’s not busy chasing squirrels or guarding the yard, he can be found getting attention at the Annual Corgi Parade, where he took the coveted “Smallest Corgi” award.

And if you’re ever in need of a home in Chattanooga, give his Mom Alexis a call and she’ll take good care of you. If you’re lucky enough, you can meet Nugget too!

As with Alexis’ story, I love to hear about your PR successes and even frustrations. Drop me a note, and tell me what has worked or not worked for you, I’m here to help.

Until next time, keep your shades on and stay cool.

Your fellow Seeker,
Keren

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