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Get More PR Attention with 3 Budget-Friendly Tips
What if I told you 3 of the most powerful PR tools don't cost a thing? In fact, you already have everything you need...
Keren Speck
February 18, 2025
What's in store for this edition:
The most powerful PR tools don't cost a penny
3 Budget-Friendly Tips to Get More Attention
Try using these three PR tips to help you be successful in your communications endeavors, all with out breaking the bank.
In Person Meetings
When possible, meet with your media contacts, clients, and prospects face-to-face.
Why?
Because In-person meetings:
Foster stronger connections
Build trust more effectively
Allow both parties to read body language and facial expressions
Help convey tone of voice accurately
Online meetings can't capture the many non-verbal nuances that make communication complex and meaningful.
In-person meetings help prevent misunderstandings and ensure your message is clearly understood. How many times have you had an on line meeting this week and the video froze, or they haven’t turned video on at all? So much can be lost.
Additionally, face-to-face interactions spark creativity and innovation. Brainstorming sessions become more dynamic, ideas flow more freely, and problem-solving improves when minds meet in person.
Just in the last few weeks I’ve had in person meeting with different reporters. They all asked me if I have any other clients with stories that would fit their coverage. If I was not in person this most likely wouldn’t haven’t had happened.
Be Charming
When meeting in person, or in your writing, make others feel valued and respected.
Here's how:
Practice active listening by showing genuine interest and engaging thoughtfully
Maintain positive body language through appropriate eye contact, smiles, and nodding
Stay authentic rather than scripted
Remember and correctly pronounce names (if unsure, just ask)
Follow up promptly with a personalized message
Take notes about key details and use them in the future
Perfect Your Writing
Make sure all communications—whether pitches, press releases, blog posts, or social media content—are well written and styled appropriately for each audience.
Did you know that press releases require a specific format and should avoid sales language? I’m talking about AP Style.
Tailor your writing style to your audience. LinkedIn is way different than TikTok.
Keep messages clear and concise
Tell compelling stories
Do you have a call to action? Is it clear?
Maintain consistent brand voice
These three tips—meeting in person, building genuine connections with charm, and writing effectively—are powerful PR tools that don’t cost much but yield big results.
“Remember that a person’s name is to that person the sweetest and most important sound in any language.”
Do this now:
Do you have trouble remembering names? Next time you meet someone new, try associating their name with a related mental image.
Term to Learn
Copywriting refers to the process of writing persuasive and compelling text (known as "copy") with the goal of promoting a product, service, idea, or brand. Copywriting is commonly used in advertising, marketing materials, websites, emails, social media, and more.
FAQ
Q: I need to be a great writer to be effective?
A: While terrible writing will get you ignored, you don’t need to be the next Pulitzer Prize winner. Practice writing, take workshops or classes, and read books—you’ll find your writing skills will improve over time.
Get PR techniques from recent news.
Newsworthy
Transforming Healthy Eating
See how this nonprofit, Hebni, shined in this story. Note the details from a PR perspective.
Hebni Nutrition, a nonprofit organization in Orlando, was featured in a black history month series on WESH news.
Here are some things that I did to make the story go smoothly and support both the reporter and my client.
💫 Pro Tips:
Made sure everything was camera ready.
Had talking points for clients, so they didn’t forget anything, and I could make sure all points were covered.
Ran to the store to pick up ingredients since the reporter wanted to do a cooking demo.
Helped with reminders of points that were not yet covered.
Provided B-roll, historical photos, graphics and facts and figures.
Support your reporter. They have a tough job to do!
Learn from others.
0% Cool : 100% Cringe
🥤 Poppi’s PR Stunt Fizzled
@sailawaymedia This has been getting a TON of attention online… but I think they missed the mark on a bit. What do you think? #poppi #branding #marketing... See more
Expensive vending machines were delivered to select wealthy influencers so they could enjoy extreme perks, while the rest of the world gets to sit and watch them as its is flaunted.
For this tone deaf stunt they are paying the price. While influencer gifting isn’t anything new, no one likes to watch as others get to flaunt their freebies, while everyone else has to pay.
The response from the CEO was terrible. She blamed her competitor, there was no apologies or recognition of feelings, she personally could benefit from appearance & delivery guidance, and they were late in addressing the issue. This means there was no crisis plan in place.
✍️ Key PR Takeaway: We’ve seen too many tone deaf, out-of-touch PR efforts. Think about your consumers and their feelings. Apologize don’t blame. Have a crisis program in play.
Useful PR Resources.
🧰 TOOLKIT
Google Scholar
When you write a press release, pitch, or press page—the more facts and figures you have the better. It’s even better if you can support those facts and figures with studies that have been done by credible sources. Use Google Scholar to find these studies, stay up-to-date on latest research finding, and trends in your field. Use it to “stand on the shoulders of giants.”
Attention Seeker of the Week
Pistachio
This cocker spaniel nut is 8 years old and living his best life ever. When guest come and he feels that they have overstayed their welcome and it’s time for them to go home, he will bark at them to let them know it’s closing time.
What does your fluffy, attention seeking, nut do that’s cute?
Healthy eating, being a source of inspiration to the community, and success stories—all are elements of a good story, and thanks to WESH news and Nancy Alverez 😋 for covering it.
Until next week, keep your shades on and stay cool.
Your fellow Seeker,
Keren
🕶️
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