What's in store for this edition:

• A Social Strategy

• Aprons' Time to Shine

• COOL or CRINGE: Pie, What Pie? 🥧

• TOOLKIT 🧰 — Google Alerts for Media Monitoring

• Attention Seeker of the Week 🐶

A Social Strategy

There’s a lot to be said about having a clear strategy for your social media plan. It makes life much easier.

I once heard a story about someone walking their bike instead of riding it. When asked why, they said, “I’m in too much of a hurry to stop and get on it.” The moral of the story? Stop and make a plan—it will make life much easier and help you avoid rushing to get everything done.

Know your goals:
What is your reason for being on social media?
Is it to drive website traffic, generate leads, boost sales, or increase brand awareness?

Know your audience:
Do you really know who you want to reach?
Have you done your audience research?

Choose the right platform:
Don’t feel pressured to be active on every platform—save your sanity! Instead, focus on the platform where your audience is most active.
 (Next time I’ll break down which audiences and brand types work best with each platform)

• Instagram

• Facebook

• TikTok

• LinkedIn

• X

• Snapchat

• Bluesky

• Pinterest

• YouTube

Am I missing any? Probably!

Content Strategy:
Brainstorm ideas for content. I like to use “social media holidays” as a starting point. Make sure they go well with your brand’s goals, values and tone.

(Next time I’ll share some content ideas that are great for immediate use.)

Brand voice:
Be consistent across all social media platforms. Audiences will easily identify and connect with your brand. Sounds like a good goal to me.

Schedule Posts in Advance:
Save your sanity and use a social media management tools like Adobe Express or Buffer to schedule posts in advance to be published.

Posting Frequency: 
Decide the best posting frequency for each platform, based on engagement and algorithms. Try experimenting and keep tract of your discoveries.

Review Performance: 
Use the analytics provided by each platform to measure the success of your efforts.

Adapt and Improve: 
Take everything you learned and make improvements, refine your strategy.

This all might seem overwhelming at first, but once you’ve gotten a solid foundation and routine, it’s much easier to manage.

Do this now: What is your plan for social media?
Make it SMART. Ask yourself is it…

1. Specific?

2. Measurable?

3. Achievable?

4. Relevant?

5. Time-Bound?

Next Time: I’ll share content strategy secrets I’ve learned, content ideas to make your life easier and which platforms audiences and brand types work best with each platform.

Get PR techniques from recent news.

Newsworthy

Aprons’ Time to Shine

Aprons often spark memories and inspiration, particularly during the Thanksgiving holiday. This article references food blogs, books, writers, and manufacturers—many of which came to the journalist’s attention through pitches or calls for sources.

✍️ Key PR Takeaway: Even if your product is as common as an apron, it can still grab the attention of major outlets—as long as they know about it! Don’t underestimate the significance of your product—it’s all about how you pitch it.

💫 Pro Tip:  Provide reporters with high-quality images, videos, graphics, hashtags, product descriptions, and links to your media. Make these assets available on your website’s newsroom or share them directly.

Learn from others.

100% Cool : 0% Cringe

Pie, What Pie? 🥧

If you’re in the food industry or have a holiday-related product, this time of year is perfect for PR efforts. Note how this journalist used Google data to craft an article.

You can do the same! Keep an eye out for studies, white papers, or trending data that align with your brand.

Hopefully you have done your public relations efforts already, since they should be done ahead of time for journalists to write their pieces. If not, have a slice of pie and get to work!

Also, I would like to add a note of appreciation for the witty byline! 🤌

✍️ Key PR Takeaway: Do your research, stay creative, and sign up for Google Alerts or industry newsletters for ideas you can use in your pitches or social media campaigns.

Useful PR Resources.

🧰 TOOLKIT

Google Alerts — Media Monitoring

You can set up to 1,000 Google Alerts for free to monitor your brand, your name, your website, your competitors or see what’s happening out there in your industry with keywords. Or set up alerts for any studies, white papers or articles that deal with your industry.

Set up alerts for

• Your brands

• Your company name

• Your name and the names of any key people

• Your website

• Your industry and related terms

• Your competitors

• Any studies, white papers or articles

• Any other relevant keywords

It requires a free Google account and is easy to setup but step-by-step instructions can be found here for creating alerts.

Attention Seeker of the Week

This 11-week-old English bulldog may be a small ball of wrinkles but don’t let her littleness trick you. She will steal your shoes and drag them through the house to gain your attention.

If you want to meet this little ball of cuteness, you can stop in at the bar method and say hi. And if you really want to tone those buns try a class for free with promo code FREEBARRE.

We would love to feature your fluffy attention seeker, send me your pics.

Pie and aprons! What’s not to love?

Until next week, keep your shades on and stay cool.

Your fellow Seeker,
Keren

🕶️