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Crisis Management

When things go sideways, respond with clarity, speed, and empathy to protect your reputation and come out stronger.

Holiday PR Prep Start Now (Even if You’re Still in Shorts)

Holiday PR Prep Start Now (Even if You’re Still in Shorts)

If you sell gifts, products or expertise, holiday season is your visibility season.

Jul 7, 2026

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5 min read

Media Mailers for Public Relations

Media Mailers for Public Relations

Who doesn't like shiny objects after all?

May 26, 2026

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5 min read

Op-Ed as a PR Tool

Op-Ed as a PR Tool

How to turn your opinion into earned media

Feb 17, 2026

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8 min read

Find Your Story Angle

Find Your Story Angle

Underdog, rags to riches, and more storyline angles for PR

Feb 10, 2026

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10 min read

Who’s your spokesperson?

Who’s your spokesperson?

Why you need a spokesperson for your Public Relations campaigns and how to choose one.

Dec 2, 2025

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10 min read

TV Pitches: AM Shows, Part 2

TV Pitches: AM Shows, Part 2

More on how to get your product on National TV Morning Shows

Mar 25, 2025

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9 min read

Digital Public Relations

Digital Public Relations

How an Analog Girl like me can do PR in a Digital World

Feb 4, 2025

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9 min read

Crisis Comms, Part 3 — Messaging

Crisis Comms, Part 3 — Messaging

We have a crisis plan, but what do we say? and when?

Oct 22, 2024

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9 min read

Crisis Comms, Part 2 — The Plan

Crisis Comms, Part 2 — The Plan

How to make your communications crisis plan before the storm hits.

Oct 15, 2024

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9 min read

Crisis Comms, a Survival Guide - Part 1

Crisis Comms, a Survival Guide - Part 1

In a world where social media can turn a tiny hiccup into a full-blown crisis in the blink of an eye, knowing the difference between a issue and a crisis is your secret weapon for keeping your brand afloat.

Oct 8, 2024

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7 min read

Influencer PR

Influencer PR

How to take advantage of influencer marketing in PR

Oct 1, 2024

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8 min read

Perfecting Your Pitches

Perfecting Your Pitches

Discover how perfecting the media pitch can capture a journalist's attention with a compelling story thus dramatically boost your brand's visibility and coverage.

Jul 30, 2024

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8 min read

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