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It’s Already Time to Start Thinking About Those Summer Pitches
Summertime Pitch Time
While we may still be in spring, the summer PR season is already taking shape. There’s no better time than now to start thinking of summertime angles to land those summer features.
Summertime is prime time for lifestyle content, travel stories, “feel good” features and graduation storylines.
Pitch Categories
✅ Holidays
✅ Graduation
✅ Weddings and events
✅ Travel and outdoors
✅ Food and wine
Since our readers come from a variety of businesses, we’ll include all sorts of pitch ideas to give some inspiration. Let me know if you need any inspiration help with your product, service, or expertise.
Gift Guides
Do you make a high-quality, unique BBQ apron and cookbook combo? Sounds like a strong pitch for “July 4th Hosting Necessities,” or “Gifts to make dad the envy of everyone on the block.”
Make your pitch unique. Don’t send samples until asked to. Read this article for more FAQ’s about Gift Guide Pitching.
Holidays
Here’s a brief list of various social media and national holidays you can craft a pitch around.
“Summer-ish” - Late May
May 27 – National Sunscreen Day
May 27 – National Senior Health & Fitness Day
May 29 – National Heat Awareness Day
June
June 5 – World Environment Day
June 8 – World Oceans Day
June 18 – International Picnic Day
June 19 – Juneteenth (US)
June 20 – Summer Solstice / First Day of Summer
June 21 – Father’s Day (2026)
June 21 – International Yoga Day
July
July 1 – Canada Day
July 1 – International Joke Day
July 4 – Independence Day (US)
July 5 – National Bikini Day / International Bikini Day
July 7 – World Chocolate Day
July 10 – National Piña Colada Day
July 20 – National Ice Cream Day
July 26 – Parents’ Day (US)
August
August 1 – National Girlfriends Day
August 4 – National Chocolate Chip Cookie Day
August 8 – International Cat Day
August 9 – Book Lovers Day
August 13 – Left-Handers Day
August 21 – Senior Citizens Day / World Entrepreneurs Day
August 26 – Women’s Equality Day
August 30 – National Beach Day
August 31 – National Eat Outside Day
💫 Pro Tip: If you’re pitching various major holidays I would start pitching 4-6 weeks in advance.
Graduation
Are you a career coach? Pitch a story about “The top 10 skills in demand for new grads this year.”
Are you a recruiter? Pitch a story about the “Three things that make me toss a résumé– and how to fix them.”
Weddings and Events
Are you a wedding planner? Here’s an idea: “5 backup plans for when things go wrong.” Speak from your experience and what others can learn from you.
App Developer? Maybe: “Finding reliable keynote speakers just got easier with this app.” Pitch where your users actually read and watch.
Travel and Outdoors
Are you a chiropractor or physical therapist? Pitch: “NEVER sit like this on an airplane.” Give actual tips on how certain positions can hurt you and what to do instead.
Do you make diaper bags? What about: “Convert your diaper bag into a emergency go bag.” Show the different and clever uses that your bag can have.
Wellness and Cosmetics
Do you make sunscreen? Here’s an idea: “$10 dollar or less products that can save your $10,000 holiday” List your product and other things that would make a good article.
You want to make the journalist’s life easier.
Food and Wine
Are you a dietician? How about “Stay cool and healthy in the kitchen with these no-heat summer meals.”
Are you a grower? Pitch: “Fruits you didn’t know you needed in your life.”
Is your company a restoration specialist? Try: “Hurricane preparedness tips that you didn’t know you need.” Share products or practices that you’ve actually seen that have saved homes.
💫 Pro Tip: Want to pitch someone specific? Start following them now and engage with their work. Then pitch them, so it’s not something out of the blue.
Why? Because then they’ve seen your name, your thoughtful engagement, and that you follow them—rather than a stranger dropping in to demand something without even following them on social. Put yourself in the journalist’s shoes: which email would you open?
You’ve got a great resource here for summertime pitches. Now time to get busy!
“Everything begins with an idea.”
Do this now: Draft a pitch.
Pitch structure:
One sentence is your timely hook.
One-two sentences are why this matters now (trend, problem, insight, or season.)
One sentence is what you can provide (tips, data, story, visuals, predictions, expertise) and a call to action.
Steal this pitch structure, hold it for ransom – I don’t care. I just want you to succeed! I’d love to see what you come up with, drop me a note or DM.
Term to Learn
Evergreen Angle is a story idea that works year-round (like “how to network when you’re an introvert”) and can be reframed slightly for the seasons or holidays (e.g., “networking for new grads”)
FAQ
Q: Can I pitch the same holiday angle to multiple outlets?
A: The short answer is yes. But tweak the hook, examples and visuals for each outlet’s audience. Then it’s more tailored and not copy-pasted, giving a better chance of getting picked.
Learn from others.
100% Cool : 0% Cringe
KitKat Heist - Not a PR Stunt (and Not an April Fools’ Joke)
Thieves steal 12 tons of Formula One-shaped KitKat bars – for real.
You know by now that I always say candy PR is the sweetest PR of all, so when I heard about the theft of the KitKats, I was very interested to see how Nestlé would respond. And may I say: brilliant job. They took a serious situation – admittedly a bit funny – and responded with lightheartedness while still addressing concerns about safety and supply.
But what has been even more fun to watch is the response from various companies with memes, heist videos and more. Have you seen any that stand out to you?
✍️ Key PR Takeaway: Appropriate humor oftentimes is a brilliant response when something goes wrong. Stay true to your brand. Make sure core messages still come through.
By the way if you want to help solve the KitKat mystery here is a link to the stolen KitKat tracker.
Useful PR Resources.
Do you need some inspiration for content? Try using a “national-day” calendar or this guide from Buffer, “Your complete 2026 social media calendar: every holiday, cultural event, and quirky celebration with content ideas for each date.”
✍️ Key PR Takeaway: Use micro-holidays in your PR promotions, product development, and social media plans. Plan in advance, making sure content it is visually interesting, and have fun!
Attention Seeker of the Week
I love the content coming from Jenn, That Good News Girl. She tells the story of 4 kitties getting “mouth-to-snout resuscitation” from firefighters and sheriff deputy after being caught in an apartment fire. I’m happy those kitties got the attention they critically needed!
Information and inspiration packed this week’s newsletter! Hope you can use it in your PR efforts.
Until next week, keep your shades on and stay cool.
Your fellow Seeker,
Keren
🕶️
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Social Media Calendar - 2026