What's in store for this edition:

• Making a Social Media Plan

• COOL or CRINGE: 🦃 Turkey for 300 please

• TOOLKIT 🧰 — Attention Seeker Mobile App

• Attention Seeker of the Week 🐶

Making a Social Media Plan

Ideas are limitless — time not so much. Here are some ideas and tips to help you dive right in on your social media strategy.

I recommend at the beginning of every month take the time and make your social media calendar for the month. Next, start the writing and video or image design, and then schedule it to be posted.

Use a spreadsheet to help you keep track of it all.

Please use the following for inspiration and encouragement. Without a plan it can be overwhelming. With a preset plan, you’ll feel in control.

Content Types

Content Ideas

more ideas…

How to know which Social Media Platforms to use

Of the various social platforms out there, here are the most popular and who you can expect to reach.

Instagram: Ages 18-34. Great for visual content creators, influencers and lifestyle brands. Best for brands that can focus on visual story telling, showcase products through images and videos, collaborations, and hashtag use for being discovered.

Facebook: Majority users are ages 25-54+, good mix of men and women, versatile platform. Best for brands looking to engage with a wide range of demographics, share informative content, run ads, build communities.

TikTok: GenZ and millennials, short-form, creative videos. Best for brands targeting younger audience, show off creativity, challenges and collaboration with influencers and music trends.

LinkedIn: Business professionals and job seekers. B2B brands, thought leadership, networking and industry specific content. Best for brands targeting professionals.

Do this now: If you need ideas for content pillars that aren’t mentioned above try using ChatGTP or other AI as a starting point. Remember it’s all about the prompt.

Try this prompt:
“Act as a social media expert. Create content pillars for my business to use for social media. My business is a (describe in detail what type of business you have and who your clients are. Also, if you are using paid version of Chat GPT or others, enter your website address) Create content pillars that will be a mix of the 4 content types including promotional, educational, inspirational and engaging.”

Learn from others.

100% Cool : 0% Cringe

🦃 Turkey for 300 please

“Host of the ‘Black Men Sundays’ podcast and News 6 photojournalist, Corie Murray, has been working to get results for Central Florida families.

This Thanksgiving, Murray will have provided a turkey for more than 300 families in need.”

Do you and your business have plans for community outreach? Whether or not you get ‘publicity’ for your giving efforts, it will still be noticed.

Essential Strategy:

• Volunteer and give back

• Offer discounts or promotions

• Create an event that can benefit many

• And then be sure to tell your story, even if only on social media

💫 Pro Tip: Share your community involvement efforts through social media. Continue to highlight the positive reputation your company is earning.

✍️ Key PR Takeaway: Good public relations strategies isn’t just about getting on the news or TV, it’s about doing good, even when the spotlight shines upon others.

Useful PR Resources.

🧰 TOOLKIT

Attention Seeker Mobile App

I have a feeling you’re going to want to easy access this episode of Attention Seeker since it’s crammed packed full of good ideas. To do so we are making it easier for you to access the friendliest, attention seeking newsletter out there! (In our humble opinion of course)

Don’t ever miss an episode of Attention Seeker with our new app. You can easily access past lessons when you need more research or knowledge refreshers.

1. Login to attnseek.com on your phone (this app is not in the app stores)

2. For Android, just click the Install link
   For iPhone/iPad, follow the steps on screen (see screenshot below)

3. Open the app, and be sure to Enable notifications so you never miss the new articles.

Attention Seeker of the Week

Bob, a 4-year-old silky terrier, gives a head tilt when he hears some of his favorite words, like “walk” and “treat”. In order to protect everything that is his, he gives a mighty bark. When his owners finally give in to his overwhelming cuteness, he gets cuddles in the bed. And that my friends is a very happy Bob. When Bob isn’t busy cuddling, you can find him helping install gardens and inspecting all the work done by Gilley Garden Design in Napa Valley.

Can we feature your Fluffy Attention Seeker in our newsletter? It’s Free! Send me an email describing your animal and what they do to get attention.

It’s was short work week for many last week, hope you had as much fun as I did spending time with family.

Until next time, keep your shades on and stay cool.

Your fellow Seeker,
Keren

🕶️