What's in store for this edition:

• Your Interview Prep Kit

• NEWSWORTHY: Chick-Fil-A Streaming Service 📺🐔

• COOL or CRINGE: Lake Mary Little League World Series Winners ⚾️

• 🧰 TOOLKIT — Attention Seeker Mobile App

• Attention Seeker of the Week 🐶

Your Interview Prep Kit

Have you ever been interviewed for television before? It can be nerve-racking, however, the better prepared you are the smoother and less stressful it will be. Let’s learn how to nail that interview.

First and foremost is to be prepared! Here’s how.

• Have all the facts and figures that were submitted in the pitch.

• Know why the interview is taking place, and what the objective is.

• Know the key messaging points.

• What are the top 3 difficult questions that might be asked? How you will answer them?

• If it’s a major interview and you’re nervous, you can hire a coach to help guide you in crafting specific answers and provide interview simulation.

• After the interview, there may be follow-up questions or different assets needed, provide these immediately. Reporters are on tight timelines.

Preparing yourself also means knowing about the reporter and the outlet.

• Gather media outlet information.

• Study the background of the reporter.

• Watch or read a few of their most recent stories.

• Know the outlet’s audience, and speak with their viewpoint in mind.

Remember:

• If a reporter asks questions, they are entitled to an answer.

• Don’t use jargon, you’ll come off looking arrogant.

• Don’t say “no comment.” Try instead:
  I don’t know, but I’ll get you an answer ASAP.
  I don’t want to speculate.
  That is confidential information.
  That is non-public information.

• Do you have your messaging points memorized? Those are brief messages that should be the basis of communications. It’s something that sounds like a headline.

• Handle criticism gracefully. If you are given feedback, criticism, or push-back from a reporter, be professional and take the advice. Learn and improve.

Do this now: Look at an interview, and notice the headline. More than likely the client said something that was in the messaging that stood out to the reporter and they went with that clip.

Can you find what you think their main messaging point was?
Now what will yours be?

Next time: Interviews are tricky, but so is public speaking. Learn how to hone your craft.

Get PR techniques from recent news.

NEWSWORTHY:
Chick-Fil-A Streaming Service 📺🐔

Multiple Articles saying Chick-Fil-A are entering the streaming space, however not a cluck/peep from Chick-fil-a

In preparing this week’s newsletter I found it interesting that Chick-Fil-A hasn’t said anything in response to the news. There could be multiple reasons.

Why no response:

• It could be they have nothing to say on the matter.

• Perhaps they weren’t given enough time to comment before the publishing of the article.

• Perhaps it is confidential and they can’t say anything at this time.

✍️ Key PR Takeaway: If you requested a news interview, you can’t say no comment. However, if the news is wanting a comment from you that you’re not free to talk about you don’t have to say anything.

Learn from others.

100% Cool : 0% Cringe

Lake Mary Little League All-Stars are the 2024 Little League World Series Winners ⚾️

The 2024 Little League World Series Winners, from Lake Mary, a first ever from a team from Florida. Big congratulations to these little champions!

The City of Lake Mary will have a victory parade for winning team, coaches and family.

Is there something your business could do to show support to worthy celebrations like this? How can a small business support good community relations?

Essential strategy:

• Support local causes through donations of goods, money, volunteer time or services.

• Participate in community events like parades and festivals to show your active presence in the local community.

• Offer discounts, special offers or pro bono services to local residents or those involved in the exceptional winnings.

💫 Pro Tip: Share your community involvement efforts through social media. Continue to highlight the positive reputation your company is earning.

✍️ Key PR Takeaway: Good public relations strategies isn’t just about getting on the news or TV, it’s about doing good, even when the spotlight shines upon others.

For more parade information, check here.

Useful PR Resources.

🧰 TOOLKIT —
Attention Seeker Mobile App

We are making it easier for you to access the friendliest, attention seeking newsletter out there! (In our humble opinion of course)

Don’t ever miss an episode of Attention Seeker with our new app. Easily go to past lessons when you need more research or knowledge refreshers.

1. Login to attnseek.com on your phone (this app is not in the app stores)

2. For Android, just click the Install link
   For iPhone/iPad, follow the steps on screen (see screenshot below)

3. Open the app, and be sure to Enable notifications so you never miss it.

Attention Seeker of the Week

Meet Hype, the 11-year-old French bulldog. He loves to get attention from anyone passing by, by rolling in the middle of the road, morning noon, or nite. It doesn’t matter the time, he’s ready for attention. If you are in the Winter Park, Florida area, you can often find Hype at SkinLab where is is loved and adored. Stop by and give Hype some attention!

I love any excuse to get a new outfit, especially if it’s for a news interview. 😊

Until next week, keep your shades on and stay cool.

Your fellow Seeker,
Keren

🕶️