PR Article Archive

All of our previous posts and articles.

Communicate

Jul 9, 2024

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8 min read

Biases

Learn how receiver bias, stemming from stereotypes, symbols, peer groups, semantics, and media, can negatively impact the reception and action on a message, causing misinterpretation and resistance.

Keren Speck

Branding

Jul 1, 2024

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9 min read

Stand Out like a Lighthouse

With the ABC's of stellar communication, your words will advance your cause, be brief and brilliant, consistently convey your theme, and stir the hearts and minds of your audience. It's time to stand tall and proud and let your light shine!

Keren Speck

Branding

Jun 25, 2024

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9 min read

Storytelling made easy.

How to tell an authentic, relatable, and memorable story that media will want to cover.

Keren Speck

Connect

Jun 18, 2024

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8 min read

“Make him an offer he can’t refuse.”

How to motivate a target audience to take action by understanding their needs, preferences, and behaviors.

Keren Speck

Key Messaging

Jun 11, 2024

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7 min read

Communications is PR

Mastering communication principles and delivery methods to ensure messages are clear, consistent, and aligned with a company's mission and brand identity are key to successful public relations.

Keren Speck

Jun 4, 2024

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8 min read

What is PR?

People often want to know what public relations is about since it's very important for any business or brand to get their name out there and keep it looking good.

Keren Speck

PR Article Archive

Biases

Stand Out like a Lighthouse

Storytelling made easy.

“Make him an offer he can’t refuse.”

Communications is PR

What is PR?

Attention Seeker