PR Article Archive

All of our previous posts and articles.

Media Relations

Aug 20, 2024

•

7 min read

Cultivating Media Relationships

How to Develop Relationships with Busy People Who Need Stories

Keren Speck

Media Relations

Aug 13, 2024

•

11 min read

Researching Broadcast Media and Beyond

Learn how to do research for Radio, Television, and Podcast and find the best shows and reporters to tell your story

Keren Speck

Media Relations

Aug 6, 2024

•

9 min read

Research for Print Media

Learn how to do research for print media and find the best outlets and journalists to tell your story.

Keren Speck

Media Relations

Jul 30, 2024

•

8 min read

Perfecting Your Pitches

Discover how perfecting the media pitch can capture a journalist's attention with a compelling story thus dramatically boost your brand's visibility and coverage.

Keren Speck

Media Relations

Jul 23, 2024

•

9 min read

How do I write a press release today?

Learn when and how to write a good press release, and all the steps be sure to get the journalists attention.

Keren Speck

Jul 15, 2024

•

9 min read

The Road to PR Success

A PR Plan involves setting achievable goals, defining specific and measurable objectives with deadlines, creating overall strategies to meet those objectives, and implementing actionable tactics to execute those strategies effectively.

Keren Speck

Communicate

Jul 9, 2024

•

8 min read

Biases

Learn how receiver bias, stemming from stereotypes, symbols, peer groups, semantics, and media, can negatively impact the reception and action on a message, causing misinterpretation and resistance.

Keren Speck

Branding

Jul 1, 2024

•

9 min read

Stand Out like a Lighthouse

With the ABC's of stellar communication, your words will advance your cause, be brief and brilliant, consistently convey your theme, and stir the hearts and minds of your audience. It's time to stand tall and proud and let your light shine!

Keren Speck

Branding

Jun 25, 2024

•

9 min read

Storytelling made easy.

How to tell an authentic, relatable, and memorable story that media will want to cover.

Keren Speck

PR Article Archive

Cultivating Media Relationships

Researching Broadcast Media and Beyond

Research for Print Media

Perfecting Your Pitches

How do I write a press release today?

The Road to PR Success

Biases

Stand Out like a Lighthouse

Storytelling made easy.

Attention Seeker