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Media RelationsMedia Relations
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Cultivating Media Relationships

Cultivating Media Relationships

How to Develop Relationships with Busy People Who Need Stories

Keren Speck
Keren Speck
Media RelationsMedia Relations
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Researching Broadcast Media and Beyond

Researching Broadcast Media and Beyond

Learn how to do research for Radio, Television, and Podcast and find the best shows and reporters to tell your story

Keren Speck
Keren Speck
Media RelationsMedia Relations
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Research for Print Media

Research for Print Media

Learn how to do research for print media and find the best outlets and journalists to tell your story.

Keren Speck
Keren Speck
Media RelationsMedia Relations
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Perfecting Your Pitches

Perfecting Your Pitches

Discover how perfecting the media pitch can capture a journalist's attention with a compelling story thus dramatically boost your brand's visibility and coverage.

Keren Speck
Keren Speck
Media RelationsMedia Relations
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How do I write a press release today?

How do I write a press release today?

Learn when and how to write a good press release, and all the steps be sure to get the journalists attention.

Keren Speck
Keren Speck
The Road to PR Success

The Road to PR Success

A PR Plan involves setting achievable goals, defining specific and measurable objectives with deadlines, creating overall strategies to meet those objectives, and implementing actionable tactics to execute those strategies effectively.

Keren Speck
Keren Speck
CommunicateCommunicate
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Biases

Biases

Learn how receiver bias, stemming from stereotypes, symbols, peer groups, semantics, and media, can negatively impact the reception and action on a message, causing misinterpretation and resistance.

Keren Speck
Keren Speck
BrandingBranding
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Stand Out like a Lighthouse

Stand Out like a Lighthouse

With the ABC's of stellar communication, your words will advance your cause, be brief and brilliant, consistently convey your theme, and stir the hearts and minds of your audience. It's time to stand tall and proud and let your light shine!

Keren Speck
Keren Speck
BrandingBranding
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Storytelling made easy.

Storytelling made easy.

How to tell an authentic, relatable, and memorable story that media will want to cover.

Keren Speck
Keren Speck
ConnectConnect
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“Make him an offer he can’t refuse.”

“Make him an offer he can’t refuse.”

How to motivate a target audience to take action by understanding their needs, preferences, and behaviors.

Keren Speck
Keren Speck
Key MessagingKey Messaging
Communications is PR

Communications is PR

Mastering communication principles and delivery methods to ensure messages are clear, consistent, and aligned with a company's mission and brand identity are key to successful public relations.

Keren Speck
Keren Speck
PRPR
What is PR?

What is PR?

People often want to know what public relations is about since it's very important for any business or brand to get their name out there and keep it looking good.

Keren Speck
Keren Speck
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